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3 Ways Generative AI Gives Your Business Superpowers

Every great superhero began with a catalyst—a radioactive spider bite or a carefully engineered serum—something that granted an ordinary person extraordinary abilities.  

For modern businesses, that catalyst is generative AI. And while it can’t help you climb walls, lift cars, or fly, generative AI provides three distinct superpowers that can transform your company from the inside out.  

A Superpower Overview: The Top 3 Generative AI Benefits for Businesses 

Benefit 1: It Accelerates Your Day-to-Day Processes  

Being faster than a speeding bullet isn’t just for Superman anymore. With generative AI, you can supercharge routine tasks and processes to achieve more in less time! Here’s why:  

First, it automates repetitive tasks.  

Generative AI programs are designed to be fast learners. They study the data you provide, identify common patterns, learn from them, and then use this learning to perform a task automatically. The more data it receives, the faster this automation will be.  

Say you’re developing a new app, and you discover some bugs. Instead of combing through the code line by line, review it using AI. Let’s assume you have been using Gen AI for code review for the last 6 months to a year. At this point, it should have a good idea of what is good or bad. Gen AI can instantly analyze the codebase, identify common errors, and suggest potential fixes.   

Second, it analyzes massive amounts of data instantly.  

When you have a large dataset, like system logs or network traffic, analyzing it yourself can take up a lot of valuable time. But with deep learning techniques and neural networks, generative AI can process years’ worth of data in seconds.   

Take a cybersecurity audit, for example. You want to examine the last five years of network traffic to identify and address any areas for improvement. Rather than spending weeks sifting through all that information, generative AI can analyze it for you, flag any unusual activity, and give you a rundown of any weak spots. Now, you can shore up your defenses in days, not months.  

Benefit 2: It Fosters Ideation  

Generative AI shouldn’t replace human creativity but amplify it by offering new perspectives when a team has hit a wall. Maybe you’re working on updating your app interface. You’ve spent days brainstorming and drawing up new designs, but none of them feel like the perfect fit.   

That’s when generative AI comes in. You give the program your existing designs, preferences, and even client feedback, and it generates dozens of different options based on that information. Reviewing these options might reveal a fresh take on your original idea or inspire you to go in a completely different direction. 

It can also help you explore “what-if” scenarios. How will our customers react if you change this color? Move this button? Update this icon? With the right data, generative AI can help you consider the different outcomes and plan accordingly.   

By taking advantage of AI’s vast knowledge pool and incredible processing power, you can break through mental roadblocks and continue pushing the boundaries of what’s possible.  

Benefit 3: It Ensures Customer Satisfaction  

We all know how important it is to support and serve your customers well, but it can be difficult. In fact, 78 percent of service agents said it’s challenging to balance speed and quality on a daily basis. This is where generative AI can shine. Here’s how:  

First, it helps you understand customers better.   

Generative AI can run through all your customers’ data and provide important insights into their behavior and preferences. What do they like to buy, and when do they buy it? What do they dislike and why? What do they want, and how much do they like it?  

Getting this data in real time will empower you to make your services even more applicable to your customers’ needs and desires.   

For instance, a technology company could use AI to analyze customer feedback across all channels—emails, surveys, socials, and more. The program then summarizes this feedback in a concise, bulleted list that identifies its customers’ overarching pain points and preferences. Now, the company can address each point immediately or in the next product update, resulting in higher ratings and less customer churn.   

Second, it helps you anticipate customers’ needs.  

According to Salesforce’s State of the Connected Customer report, over 53 percent of customers expect brands to anticipate their needs. With generative AI, that expectation has become a reality. Armed with historical data, AI will uncover important patterns and use them to predict what your customers might want. Now, you can send customers more relevant recommendations, updates, and offers, delighting customers and staying ahead of your competitors. According to some experts, it could also increase your revenue anywhere from 3 to 15 percent.    

For a telecommunications provider, that might mean analyzing customer usage patterns to see which customers are due for an upgrade or enhancement of services. The service provider could launch a marketing campaign targeting those customers, offering a discount to anyone who wants to upgrade or add additional services in the next thirty days.  

Third, it allows your customers to get support 24/7  

Sometimes, your customers have questions after hours that they want answered immediately. With generative AI-powered chatbots, you have an intelligent “employee” that’s always available to help. These chatbots can answer simple questions, track orders, and even suggest solutions to common issues – making them feel cared for no matter when they reach out.  

And the results speak for themselves. Over 80 percent of companies that used generative AI in their support processes saw big improvements in service delivery and overall performance.  

Potential Generative AI Benefits: Looking to the Future  

While the way we use AI today is quite impressive, the future holds even more possibilities for businesses. Here are just a few generative AI benefits we will probably see in the next few years:  

  • More Capable Chatbots: Instead of simply answering FAQs or following limited decision trees, chatbots will be able to handle more complicated tasks effectively and efficiently. This could include troubleshooting technical issues, providing software tutorials, and more!  
  • Personalized AI Models: Given concerns about data privacy and lack of adequate storage, we’ll see more companies bring generative AI in-house. These companies will use open-source tools to develop AI models that run on their hardware and train on their data, minimizing security and storage risks while saving them money. 
  • Stronger Cybersecurity Measures: AI-powered threat intelligence will grow more sophisticated with time, identifying potential threats before they’re realized, slowly reducing the number of data breaches.  
  • Predictive Equipment & Software Maintenance: As generative AI models continue to learn, they’ll become faster at predicting when equipment needs to be replaced or software needs to be updated. This will help companies avoid costly downtime without sacrificing their sleep or eyesight to do it.  

Discover How Generative AI Benefits Your Business with P2P  

Whether you’re looking to improve your workflows, unlock your innovation, or keep your customers delighted, the gurus at P2P are here to help. With well over 100 years of experience between us, we can help you use generative AI safely and well so you can exceed your business goals this year and beyond. Don’t wait – contact us today to make our experts yours

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